Palmer's Rebrand
Packaging | logo design | web design
Palmer’s is the #1 cocoa butter brand in the world, and with pure cocoa butter and vitamin E, it is proven to fade scars and marks. The rebrand aimed to move away from a medicinal look towards a soft, rich, and refined realm. It features hand drawn botanical illustrations and a hand lettered logo.
Packaging system for Cocoa Butter Line
form factor
The original formula is a solid cocoa butter that you warm up between your hands. Since some brand users loved the product but didn't like that your hands got greasy after using it, I innovated the form factor by putting it in a scroll-up applicator.
Web Design
Illustrations are used as assets to lay over images on the website. Photography is clean and upscale.